FSC® Forest Week - Contributing Our Brick to Protect the Planet - Elita

Forest Week is an annual campaign initiated by the Forest Stewardship Council®. Its goal is to raise awareness among businesses and consumers about how responsible forest management contributes to environmental protection, combats biodiversity loss, and helps mitigate the negative effects of climate change. This year, the Elita brand is proudly joining the campaign.

Forests provide not only a natural and versatile resource for economic purposes, but they also filter the air, purify water, and prevent soil erosion – all while offering a home to many plant and animal species. Trees are also a crucial carbon sink, making them essential in the fight against climate change. Forests are vital to us all, and that’s why they must be protected.

The global FSC Forest Week campaign encourages consumers and businesses to make more responsible decisions in their daily lives. By adopting “one thing” for forests, they symbolically contribute to forest protection around the world.

This year, the campaign runs from September 20 to 26. It consistently attracts many FSC-certified companies and license holders who aim to raise environmental awareness among consumers and other businesses. Last year, more than 1,400 organizations from around the globe participated, including nearly 90 from Poland. Participants ranged from small family businesses to large retail chains representing industries such as furniture, paper, packaging, publishing, food, construction materials, telecommunications, and even toys.

In 2024, companies and organizations participating in the campaign reached over 150 million consumers worldwide. FSC Forest Week offers a wide range of engagement opportunities, including tree-planting initiatives, guided nature walks with educational workshops, forest clean-up actions, photography contests, and community-focused events involving local residents, schoolchildren, and social organizations.

FSC Forest Week is one of the world’s largest campaigns promoting forest protection and responsible management. That’s why our company, as an FSC certificate holder, is proud to take part in this global initiative.

The highlight of our company’s involvement was an employee integration event held on September 27. During the gathering, we presented specially designed educational boards that summarized our ecological engagement and explained the goals and values of the FSC campaign. The event was also a great opportunity to reflect on our environmental responsibility and the role we play in building a more sustainable future.